top of page
Marketing That Moves Your Business Forward
Strategic marketing leadership. Compelling content. Measurable results.
Whether you're launching a new product, building your brand, generating demand, or need an experienced marketing partner to help bring it all together, BCD Marketing Group delivers the strategy and execution to move your business forward.
Our Story
Marketing Strategy, Content & Campaign Leadership
At BCD Marketing Group, we help businesses build stronger brands through strategic marketing, compelling content, and integrated campaigns that drive awareness, engagement, and measurable growth.
With more than 20 years of experience supporting companies including Cribl, Adobe, eBay, Pure Storage, and Xactly, we partner with organizations to develop go-to-market strategies, executive thought leadership, content marketing, and demand generation programs that deliver real business results.
Whether you're launching a new product, creating content, or looking for an experienced marketing partner to lead projects from strategy through execution, we're here to help.
Let's create marketing that tells your story, connects with your audience, and grows your business.
Meet Cheryl
Marketing Strategy, Content & Campaign Leadership
At BCD Marketing Group, we help businesses transform ideas into marketing programs that build brand awareness, engage customers, and drive measurable growth.
With more than 20 years of experience leading B2B marketing initiatives for companies including Cribl, Adobe, eBay, Pure Storage, and Xactly, we partner with organizations to develop integrated campaigns, compelling content, executive thought leadership, product messaging, and go-to-market strategies that deliver measurable business results.
Whether you need support for a product launch, content marketing initiative, demand generation campaign, or end-to-end project management, we provide the strategic leadership and hands-on execution to bring your vision to life.
Our approach is simple: understand your business, tell your story, and create marketing that connects with the right audience and delivers results.
Ready to elevate your marketing? Let's talk about how BCD Marketing Group can help your business grow.
Areas of Expertise:
-
Integrated Marketing Strategy & Campaign Management
-
Content Strategy, Brand Storytelling & Thought Leadership
-
Product Messaging & Go-to-Market (GTM) Strategy
-
Content Development (Blogs, Email, Social & Customer Stories)
-
Demand Generation & Lifecycle Marketing
-
Webinar, Event & Integrated Campaign Marketing
-
Marketing Project Management & Cross-Functional Leadership
-
Marketing Operations & Campaign Execution
-
Editorial Planning & Content Calendars
-
Marketing Analytics, Optimization & Performance Reporting
Campaign Overview
These projects highlight examples of the integrated marketing and thought leadership assets I created, project managed and promoted in partnership with Product Marketing, executive leadership, creative, and digital teams. From original research and interactive assessments to executive thought leadership and trend reports, each asset was developed to tell a compelling story, build brand authority, and support integrated campaigns that engaged enterprise audiences and delivered measurable business impact.
Harvard Business Review Research Report: Agentic AI Readiness
To establish Cribl as a trusted voice in the emerging Agentic AI market, we partnered with Harvard Business Review to develop original research exploring enterprise AI adoption and organizational readiness. The research provided independent insights that positioned Cribl at the forefront of the AI conversation while creating a foundation for brand awareness, demand generation, executive thought leadership, and integrated marketing campaigns.
Custom AI Readiness Assessment
To complement Cribl's Harvard Business Review research on Agentic AI, we developed an interactive AI Readiness Assessment that helped organizations evaluate their current AI maturity and identify opportunities to strengthen their readiness. The assessment translated research findings into a personalized, engaging experience that educated prospects, generated qualified leads, and guided audiences to relevant thought leadership and solution content.
2026 Trends & Predictions Report
The 2026 Trends & Predictions Report was developed to position Cribl as a forward-thinking industry leader by providing enterprise technology leaders with expert insights into the evolving observability, security, data management, and AI landscape. Combining executive perspectives, market trends, and strategic predictions, the report served as a cornerstone thought leadership asset that drove brand awareness, customer engagement, executive credibility, and integrated marketing campaigns throughout the year.
Click here for a detailed campaign portfolio.
bottom of page